In market now, this campaign is designed to encourage people who identify as carers for someone with mental health issues to reach out for support. The campaign, called Conversations, is designed to strike a chord for people who find themselves either isolated through the demands of care or who may not identify as a carer, because the person they support is related.

Mediums chosen — outdoor [high traffic areas sought that either lead to/from medical facilities or shopping centres]; radio campaign on 5AA chosen for its ability to allow us to explain the services from a couple of points of view; in pharmacy advertising [again chosen for its high traffic/visibility potential].

This was a campaign delivered on behalf of WOW! Creative.

Marketing services included marketing strategy and planning; media negotiation and buying and some copywriting.